PRIVACY POLICY
We are commitment to being transparent about the data we collect about you, how it is used, and with whom it is shared.
Effective date: October 11, 2022
This Privacy Policy describes the data protection practices of The Floral Standard LLC, DBA The Ultimate Wedding Experience (“we,” “us,” or “our”). We provide services to users and we are the data controller of your information. This Privacy Policy applies to all websites and mobile applications owned and operated by us, and related online and offline services thereto (including our social media pages (collectively, the “Services”).
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES.
A. THE INFORMATION WE COLLECT AND THE WAYS WE USE IT
We obtain information about you through the means discussed below when you use our Services. The information we collect and the purposes for which we use it will depend to some extent on the specific Services you use and how you interact with the Services. The following section describes the categories of information about you that we collect and how we collect and use such information. See the following section for information regarding the purposes for which we collect information.
A.1. Contact and account registration information, e.g., name, email address, postal address, phone number, wireless device address, account username or screen name, and password
Purposes of use
Provide the Services
Communicate with you
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Other users who provide information about you in connection with their event or profile
Consumer data resellers
Public records databases
Conferences and other events
Our Affiliates
A.2. Demographic and statistical information, e.g., gender, interests, lifestyle information, and hobbies
Purposes of use
Communicate with you
Provide the Services
Personalize your experience
Sources of personal information
You
Other users who provide information about you in connection with their event or profile
Consumer data resellers
Our Affiliates
Social media networks, in accordance with your privacy preferences on such services
A.3. Financial and transactional information, e.g., credit or debit card number, verification number, and expiration date, and information about your transactions and purchases with us
Purposes of use
Communicate with you
Provide the Services
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Third-party payment processors who collect this information on our behalf and who also have an independent relationship with you
Third party suppliers and sellers
A.4. User-generated content, e.g., photos, videos, audio, information about your events, any information you submit in public forums or message boards of the Services, reviews you leave for vendors, and feedback or testimonials you provide about our Services
Purposes of use
Provide the Services
Communicate with you
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Other users who provide information about you in connection with their event or profile
A.5. Customer service information, e.g., questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries of your interactions with customer care
Purposes of use
Communicate with you
Provide the Services
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Our Affiliates
A.6. Communications with event vendors and partners, e.g., your in-Services messages and calls to vendors and advertising partners, and information surrounding those messages such as the date/time of the communication, the originating number, the recipient number, the duration of a call, and your location as determined by your area code
Purpose of use
Provide the Services
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
The event vendors with which you communicate
A.7. Research, survey, or sweepstakes information, e.g., if you participate in a survey or sweepstakes, we collect information needed for you to participate (such as contact information), and to fulfill your prize
Purpose of use
Communicate with you
Provide the Services
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Survey or sweepstakes partners
Researchers and analysts
A.9. Device information and identifiers, e.g., IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers
Purpose of use
Provide the Services
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Advertising providers
Analytics providers
Cookies and tracking technologies
A.10. Connection and usage data, e.g., information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information
Purpose of use
Provide the Services
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Advertising providers
Analytics providers
Cookies and tracking technologies
Marketers
Our Affiliates
A.11. Geolocation, e.g., city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and, with your permission in accordance with your mobile device settings, and precise geolocation information from GPS-based functionality on your mobile devices
Purpose of use
Provide the Services
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Advertising providers
Analytics providers
Marketers
Our Affiliates
A.12. Social media information, e.g., if you access the Services through a third-party connection or log-in, we may have access to information you provide to that social network such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, and Twitter)
Purpose of use
Provide the Services
Communicate with you
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Social media networks, in accordance with your privacy preferences on such services
A.13. Other information, e.g., any other information you choose to directly provide to us in connection with your use of the Services
Purpose of use
Provide the Services
Communicate with you
Personalize your experience
Secure our Services and users
Fraud prevention and legal purposes
Sources of personal information
You
Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.
B. COOKIES AND ONLINE ANALYTICS
We use a variety of online tracking and analytics tools (e.g., cookies, flash cookies, pixel tags, and HTML5) to collect and analyze information as you use the Services. Among other things, these technologies allow us to offer you a more tailored experience in the future, by understanding and remembering your particular browsing and usage preferences. Please note that cookies, by themselves, do not tell us your e-mail address or other Personally Identifiable Information unless you choose to provide this information to us by, for example, signing up for a Membership. However, once you choose to furnish our Services with Personally Identifiable Information, this information may be linked to the data stored in the cookie.
We may also use third-party web analytics services (such as those of Google Analytics, Coremetrics, Mixpanel, and Segment) on our Services to collect and analyze information collected through these technologies to assist us in auditing, research, or reporting; fraud prevention; and providing certain features to you.
C. ONLINE ADVERTISING
1. Online Advertising Overview
The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.
Third parties, whose products or services are accessible or advertised via the Services, may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We may also allow other third parties (e.g., ad networks and ad servers such as Google and others) to serve tailored ads to you on the Services, other sites, and in other applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We may also provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.
We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your device you use to access the Services by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
Please note that if you exercise the opt out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.
2. Notice Concerning Do Not Track.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for online advertising and analytics purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals.
D. NOTICE ABOUT USE OF OUR FORUMS AND FEATURES
Certain features of our Services make it possible for you to share comments publicly and privately with other users. You should be aware that any information you provide or post in these ways may be read, collected, and used by others who access them. While we do not have an obligation to monitor the content of messages sent using our Services, we reserve the right to, in our discretion. We encourage you to be cautious about the information you submit (e.g., choose a username that does not disclose your personal identity). Whenever you post something in our Services, social media and any other third-party platforms we control, it may be impossible to remove all instances of the posted information, for example, if someone has taken a screenshot of your posting. You may be required to register with a third-party application to post a comment.
E. AGGREGATE AND DE-IDENTIFIED INFORMATION
We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.
F. YOUR CHOICES AND RIGHTS
You have certain rights with respect to your information as further described in this Section, in addition to any rights discussed elsewhere in this Privacy Policy.
Marketing Communications. You may instruct us not to use your information to contact you by email, postal mail, or phone regarding products, services, promotions, and special events that might appeal to your interests by contacting us using the information below. In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails. Please note that, regardless of your request, we may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.
Consumer Privacy Rights. Depending on the laws of your local jurisdiction, you may have certain rights and choices with respect to your information. For example, under local laws, you may be able to ask us to:
Provide access to certain information we hold about you
Update or correct your information
Delete certain information
Restrict the use of your information
We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We will let you know where this is the case or if certain rights don’t apply in your country or state of residence. We may request you provide us with information necessary to verify your identity before responding to your request as required or permitted by applicable law. If you are a California resident, please see the “Privacy Information for California Residents” section immediately below for information about your specific rights under California law.
Testimonials/Notable Quotes. On some of our Services, and with your consent, we post notable quotes or testimonials which may contain information such as your name, event type, city, state, and quote or testimonial. Requests for removal of a user testimonial can be done by contacting us as detailed in the “Contact Us” section below.
G. PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
If you are a California resident, California law requires us to provide you with some additional information regarding your rights with respect to your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
1. Your California Privacy Rights
CCPA Rights Disclosure. If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:
Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we share/disclose personal information.
Provide access to and/or a copy of certain personal information we hold about you.
Delete certain personal information we have about you.
Provide you with information about the financial incentives that we offer to you, if any.
The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights.
Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you. We also will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, and other account information. You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request. If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us at Info@thetultimateweddingexperience.com
2. Notice of Right to Opt Out of Sale of Personal Information
California residents may opt out of the “sale” of their personal information. California law broadly defines “sale” in a way that may include when we share your information with third parties to provide you with offers and promotions that we believe may be of interest to you. It also may include allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior, to deliver targeted advertising on the Services or other services. Advertising, including targeted advertising, enables us to provide you certain content for free and allows us to provide you offers relevant to you.
Depending on what Services you use, we may provide the following categories of personal information to third parties for these purposes:
For online targeted advertising purposes: demographic and statistical information, user-generated content, device information and identifiers, connection and usage data, geolocation, and social media information.
For sharing with third parties to send you relevant offers and promotions: contact and account registration information; demographic and statistical information, user-generated content, and geolocation.
If you would like to opt out of our use of your information for such purposes that are considered a “sale” under California law, you may do so by emailing us at Info@thetultimateweddingexperience.com Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
3. California “Shine the Light” Disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. If you would like to opt out of such sharing, please contact us at Info@thetultimateweddingexperience.com
H. PRIVACY INFORMATION FOR NEVADA RESIDENTS
Under Nevada law, Nevada residents who have purchased goods or services from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. “Covered information” includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. As discussed above, we share your information with certain third parties that we believe can provide you with offers and promotions for products and services of interest to you. In some circumstances, this sharing may qualify as a sale under Nevada law. If you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of such activity emailing us at Info@thetultimateweddingexperience.com Please note we may take reasonable steps to verify your identity and the authenticity of the request.
I. THIRD PARTY LINKS AND FEATURES
The Services may contain links, banners, widgets, or advertisements that lead to other websites, apps, or services not subject to this Privacy Policy. On some of our Services, you may also be able to register with or purchase directly from third-party retailers. We are not responsible for the privacy practices or the content of any other websites to which the Services link or which link to our Services. The privacy policies of these other sites will govern the collection and use of your information thereon, and we encourage you to read each such policy to learn about how your information may be treated by others.
J. HOW WE PROTECT YOUR INFORMATION
We take a variety of physical, technical, administrative, and organizational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through, or on our Services or via the Internet and that any such transmission is at your own risk.
When you sign up for a Membership, you may be required to establish a username and password. If you create an account with us, you are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. We are not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.
If you use messaging or call features that allow you to interact with events vendors and others directly through our Services, please note that for security purposes, you should not include any passwords, social security numbers, payment card information, or other sensitive information in such communications.
K. RETENTION OF YOUR INFORMATION
We store and maintain your information for the purposes for which it is processed by us. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.
L. CHANGES TO OUR PRIVACY POLICY
We reserve the right to amend this Privacy Policy to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Policy accessible through the Services, so you should review the Policy periodically. Individualized notice is not provided to users. All users agree that continued use of the Services after any update will constitute User’s consent to any modifications to the Privacy Policy.
M. CONTACT US
If you have any questions or comments regarding our privacy practices, you can contact us at Info@thetultimateweddingexperience.com